Guilherme Paulus is an entrepreneur that has almost 50 years of experience in the tourist industry. He was born in Brazil in 1949 and has an educational background in Business Administration. He has founded and co-founded several successful businesses. The most successful of them is the CVC travel agency. The CVC was founded in 1972 by Guilherme Paulus and Carlos Vicente Cerchiari. Carlos left the business venture after four years and sold his shares to Guilherme.
Guilherme faced many challenges and obstacles after that. The Federal Government created a compulsory tax that made it difficult for his company to survive. Guilherme almost closed down the CVC travel agency in 1979. He soon got an opportunity to keep his company in business when he received a phone call from one of the executives from Mercedes Benz. The executive was asking for a quote of three buses to take employees to Itajai Valley in Santa Catarina. Since then, the CVC travel agency has become the largest tourist operator in Latin America.
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Guilherme Paulus still felt that he could take the company to greater heights with the support of a global investment fund. In 2009, he sold part of the company to the global investment firm, the Carlyle Group. Guilherme Paulus was still an owner of a third of the CVC travel agency. The CVC travel agency has managed to generate an annual revenue of $5.2 billion since then.
In 2005, Guilherme Paulus founded the GJP Hotels and Resorts. The GJP network quickly grew and is now in control of 19 hotels and resorts all over the country of Brazil. The GJP has 7 hotels in the Southern Region of Brazil, 5 hotels in the Southeast Region, and 7 hotels in the Northeast Region. The GJP is planning to build and acquire more hotels near Brazilian airports. According to Guilherme, the secret to the success of the GJP is the constant commitment to customer satisfaction. For the Brazilian entrepreneur, the customer comes first. The customer is the coffee, the lunch, the dinner, and the gas. For Guilherme, tourism is the art of receiving and welcoming.